The Do’s and Don’ts of Packaging Design
Packaging design is a key element for a brand’s success. It helps draw in consumer’s attention to your product and communicate what your brand is all about.
With product packaging as one of the top considerations of consumers in their purchasing decision, let us walk you through some simple tips on what you can focus on and avoid for effective packaging design:
Think about your target market
Knowing your target market is essential when designing for your product’s packaging and labels. Get to know their persona, their values, and what would attract them to purchase. For example, if you are promoting an organic/natural product line, you may opt for eco-friendly packaging materials like paper labels, cartons, and boxes instead of plastic materials to consistently communicate your brand.
Pay attention to colors
Choosing the right color palette is an important aspect of product design. Consider things such as color psychology, the latest trends, and even your competitor’s packaging. Review and pay attention to all these to help you determine a color that would make your product stand out among your competitors, and at the same time, connect with your target customers.
Consider shipping and handling
There is a growing opportunity for e-commerce for all products across industries. With this, it is helpful to take extra steps in ensuring that your packaging is fit for shipping. This is also ensure that your customers will get your product at its best condition upon delivery.
Do not forget about your customer’s safety
While it is important to pay attention to your packaging’s visual appeal, it is even more important to ensure product safety through efficient packaging. For example, products like flour, pancake mixes, should be placed in an air-tight container.
Do not go overboard with packaging
There is a fine line between good packaging design and excessive packaging. When it comes to packaging, choose quality over quantity, and pay attention to clear messaging to avoid going over the top.