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How to Choose the Perfect Custom Sticker for Your Brand?

As a business owner, you should always consider how to make your product or brand standout and the perfect way to do it is to choose the right sticker.  Stickers are affordable and easy to put in the hands of customers. They can definitely make your product eye-catching. Stickers can also help you with your brand awareness. But the real tea is, how to choose the right sticker for your brand?

Figuring out what your plans are for your stickers is the most important piece to consider when you are planning your order. Having the right strategy in place will save you headaches and money down the road. In this article, we will list down the important ways on how to choose the sticker that you need to boost your brand. 

Choose the Right Material

The most important thing to remember is to choose the right material for your sticker. You should choose the right layer your design is printed onto. You can choose between plastic and paper. 

Here’s the difference between Plastic and Paper:

Plastic Sticker

  • Durable and hard-wearing
  • Tear-resistant
  • Waterproof
  • Suitable for outdoor use
  • Options to choose flexible plastics
  • Recyclable options available
  • Available in many colour options
  • Flexible so can go on curved surface

Paper Sticker

  • Short-term or indoor use only
  • Most aren’t waterproof. If they are it’s not as resistant as plastic.
  • Low cost
  • Easily recyclable
  • Great textured finishes available
  • Available in nearly as many color options as plastics.

Many people don’t realise papers and plastic are available in many colours such as metallic, holographic and fluorescent. However, it will be much easier to find plastic stickers in these colours on the market. So, speak to your supplier if you want a colour other than white or clear.

Choose the right Label

The most used labels for stickers by many brands are Roll labels or sticker sheets. These two will probably be your best bet. Brand labels can be used for multiple purposes and package sizes. Imagine about the surface you plan on sticking your labels to and strategize and deliberate around that. 

You can also measure your package or product size and cut paper to the size and shape you need your label to be so that you are able to be accurate in your sticker order. Producing your product professionally whether it’s offline store or online store or in the hands of your consumer will build strong branding and drive sales. 

Roll labels are popular choices for labeling, allowing a large quantity of the same logo or sticker to be printed efficiently. Sticker sheets may also be a good choice if you plan on running limited releases or you only have a small operation.

Sticker Sizes To Consider

One inch stickers are great branding labels. They can serve a wide variety of purposes like closing envelopes, handing out at events, or adding a fun little bonus to a package.

The business card sized stickers we mentioned earlier are generally about two to three inches. These are versatile and can be excellent for customers to have a “choose your own adventure” type of experience when they decide where to put your sticker, since this size fits nicely on phones, laptops, skateboards, and many other places.

For bumper stickers, five to six inches is usually the sweet spot. As long as your design doesn’t feature too many small details or text pieces, this size will show off your brand.

Cr8tive Boxes + Labels can help your brand have a huge impact on your business success. We can help foster customer loyalty with the right branding through the use of stickers, labels, hangtags, paper bags, and different kinds of packaging boxes. All of this, in turn, will make a significant impact on your brand.  

From any type to any size to any design you want, we provide all things fresh and unique, suitable for your needs. To know more about us check us out at cr8tivelabels.com and  Request a quote now!

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