A brand must have a signature identity that keeps it apart from others. Well, isn’t that what all the other brands are doing? And we’re not talking about any product here. Your signature identity, the packaging, will be the first one that meets the eyes of your target audience.
So, what’s unique about your brand that without reading any label, customers would still recognize you? If you’re not sure about that just yet, then this article is for you! We give you 5 reasons why experiential packaging can help build your brand.
#1: Packaging design gives your brand’s first impression
Packaging alone can be an indicator of whether or not you made a potential customer be curious about your product and eventually pick it up instead of all the other options on display. So make sure that you choose just the right design for your product. You can arrange a run through test to see if your product can stand out from a lot of other selections. See if it’s enough to catch attention but not to an overwhelming point that might influence your customers to not choose you. Your packaging has to be something that customers will pick up, add to cart, pay the cashier, and bring your product home with them.
#2: Packaging carries your sales pitch
A well-designed packaging contains vital information that will introduce your brand and your product to a prospect consumer. It’s not enough just to have them pick up your product because it looks cute. The information you put in your packaging will be the one to lead your customers to make a decision of buying it or not. One little typo can damage your brand’s credibility, you wouldn’t want your sales pitch be the one to push customers away. So make sure that the content in your packaging is enough to make your customers determine your brand’s value in their life.
#3: Packaging also carries your brand’s identity
You see that right! No matter the size of your packaging, it has the identity of your brand. Every branding element that you spend so much time and effort in creating that perfectly suits your brand is found in your packaging. From your logo, brand name, tag line, down to that specific product inside of it, it’s all in there. So you want to be certain how all of them combined would look like considering that it should deliver its main purpose – to let your customer identify you and your branding.
#4: Packaging is you low-budget marketing
We’ve already talked about the vital information that must be included in your packaging. Now, let’s talk about all the smart and persuasive talking that you can consider to be in your packaging. Packaging can do the marketing for you without spending a lot of money on it. So think as hard as you can to come up with a concise smart-talk that might just get your products purchased.
We can help your brand, come and check our variety of packaging solutions from accessory boxes, rejuvenating boxes, lip tint boxes, food boxes, perfume boxes, pharmaceutical boxes, soap boxes, corrugated boxes, paper bags, hangtags to sticker labels. Know more about us or request a quote now!
