Nowadays, many companies have been making a shift towards sustainability, including sustainable packaging, for several years already. This is important not only because it’s in demand but it could also be beneficial to our environment. Often it can be easy to overlook how various departments of a company can do their part to be eco-conscious and eco-friendly.
There are a lot of benefits that come along with being sustainable in all aspects, and going greener with packaging brings many along with it. Packaging is one of the most important aspects for businesses to consider and minimising your carbon footprint with the use of sustainable packaging can have a wide range of benefits, both for your brand’s reputation and profits in this day and age,
Here are the advantages of sustainable packaging:
1. It reduces your carbon footprint.
It will directly impact the amount of energy required to produce your finished goods because of the size and weight of your packaging materials and the energy required to ship them to the retailer. Shifting to a light-weight material can positively impact your carbon footprint.
You have to always remember that there are many consumers who care about the impact they have on the environment themselves, which directly relates to the products they choose to purchase and the brands they choose to be loyal to. Once you move to sustainable packaging you can include that in how you go to market with your products. Capitalize on your brand’s corporate responsibility in being environmentally-focused directly on your packaging.
2. It improves company and brand reputation.
Companies and brands that are known to be eco-conscious and make efforts to minimize their environmental impact are increasingly being rewarded and praised online and by consumers and environmentalists. People like to shout about those brands that are doing their bit and those that aren’t on social media, so by opting for sustainable packaging, you are likely to see a boost in brand awareness too.
It is also an effective way to show your credibility to the growing demographic of eco-friendly consumers.
3. It can help increase sales, giving you a competitive edge.
As mentioned, there are growing demographics of consumers who are environmentally conscious. So, not only can this focus help with expanding your market and provide an additional way to market your brand and product lines, but it can potentially increase your sales as more people will be interested in purchasing from a brand that is focused on a greater cause, environment-conscious and reducing their carbon footprint.
Conclusion
This is one of the factors that the informed consumer will take into consideration when deciding the products they buy or the brands they buy from. Also, a consumer will appreciate sustainable packaging, not only because it shows your business cares for the environment, but also because it makes disposing of/recycling your packaging far easier.
If you don’t know where to start, let Cr8tive Boxes and Labels help you shape your packaging journey. We provide various packaging solutions such as custom boxes, labels, stickers, hang tags, sleeves, and paper bags.
Ready to elevate your packaging game to new heights? Request a quote now!