As a business owner, you should always consider how to make your product or brand stand out, and the perfect way to do it is to choose the right sticker. Stickers are affordable and easy to put in the hands of customers. They can make your product eye-catching. Stickers can also help you with your brand awareness. But the real tea is, how to choose the right sticker for your brand?
Figuring out what your plans are for your stickers is the most important piece to consider when you are planning your order your customized packaging. Having the right strategy in place will save you headaches and money down the road. In this article, we will list down the important ways of how to choose the sticker that you need to boost your brand.
Choose the right material
The most important thing to remember is to choose the right material for your sticker. You should choose the right layer your design is printed onto. You can choose between plastic and paper.
Here’s the difference between plastic sticks and paper stickers:
Plastic stickers
- Durable and hard-wearing
- Tear-resistant
- Waterproof
- Suitable for outdoor use
- Options to choose flexible plastics
- Recyclable options available
- Available in many colour options
- Flexible so can go on curved surface
Paper stickers
- Short-term or indoor use only
- Most aren’t waterproof. If they are it’s not as resistant as plastic.
- Low cost
- Easily recyclable
- Available in various finishes
- Available in nearly as many color options as plastics.
Many people don’t realize papers and plastic are available in many finishes such as metallic, holographic, neon and iridescent. However, it will be much easier to find plastic stickers in these colors on the market. Speak to your supplier if you want a sticker finish that isn’t white or clear.
Choose the right label
The most used labels for stickers by many brands are roll labels or sticker sheets – these two options are your best bet. Brand labels can be used for multiple purposes and package sizes. Imagine the surface you plan on sticking your labels to and strategize and deliberate around that.
To visualize, you can also measure the product size of your choice, then cut a piece of paper to your preferred size and shape. This way, you can produce stickers that will best for your product, creating professionalism which can result in strong branding and high sales.
Roll labels are popular choices for labels, allowing a large quantity of the same logo or sticker to be printed efficiently. Sticker sheets may also be a good choice if you plan on running limited releases or you only have a small operation.
Consider the sticker size
One-inch stickers are great branding labels. They can serve a wide variety of purposes like closing envelopes, handing out at events, or adding a fun little bonus to a package.
Bigger-sized stickers, generally about two to three inches in length or width, are versatile as they can be excellent for customers to have a “choose your own adventure” type of experience. They get to decide where to put these stickers, since stickers around this size fit nicely on phones, laptops, skateboards, and many other places.
For bumper stickers, five to six inches is usually the sweet spot. As long as your design doesn’t feature too many small details or text pieces, this size will show off your brand.
Conclusion
Cr8tive Boxes and Labels can help your brand have a huge impact on your business success. We can help foster customer loyalty with the right branding through the use of customized boxes, labels, stickers, hang tags, sleeves, to paper bags.. All of this, in turn, will make a significant impact on your brand.