Do more beyond your product packaging with hangtags! Hangtags are an innovative way to showcase more about your product as well as your brand. Read through this blog to learn more about what you need to know about hangtags!
Hangtags 101
Much like its name, they are small tags that hang from an item. This can contain info printed on one or both of its sides. These are most common in clothing and bottled products, where you see the tags dangle and give you information about the item and its price.
These can come in many different shapes and sizes with the most common being either a square or a rectangle. As mentioned, these are common in clothing but there are also other products wherein hangtags can be utilized such as in jewelry, accessories, and luggages.
Who can benefit from them?
If you are selling apparel and fabric-based accessories, hangtags are basically a must-have! These double as calling cards of retailers having information that lead back to the business alongside having information such as price and clothing specifications.
However, other products can make use of hangtags. Those with brick-and-mortar stores can benefit from this a lot as this can double as something that will capture the attention of the buyers when they see the product. Experimenting with its use and design can be a great way to capture this attention even further and help you stand out from the competition.
Designing hangtags
First, you need to identify the purpose of having hangtags for your products as its information and design would greatly depend on your objective. You can opt to just stick to the basics and have it display codes or price or you can go more creative with it. The things you can put in the hangtag can range anywhere from:
- Logo
- Branding
- Tagline
- Contact information
- Product information
- Social media channels
- Product directions and care tips
- Price
- Bar code
Hangtags also come in different finishes, from glossy, matte, or go au naturale (also known as no lamination)! These would depend on what your branding is as these would be a good complement to them. They can also be printed in different kinds of paper, depending on the vibe you’re after. For example, using kraft paper to print your hangtags can give off that your brand is sustainable and eco-friendly, whereas opting for claycoat paper can give a sense of durability to your hangtags. Aside from paper type and lamination type, they can also be cut into different shapes and sizes to fit the vibe of your brand.
Discover more about hangtags and how you can use them to complement your product packaging.