There is always something trending going on in the market, whether you’re in the beauty and cosmetics industry, in the apparel industry, or any other industry. While it is beneficial for a brand to adapt to a fresh new trend, it can be difficult to catch up to them given how fast trends can last. Thankfully, some trends remain timeless and brands can always jump on them anytime they want.
With regards to custom box packaging, have you ever wondered why one brand might be more appealing to the audiences over the other? A possible answer to that may lie in the layout of their custom boxes – there are some design elements that people will find pleasing. There are custom boxes that are visually stunning, but there are some won’t catch the eye of the beholder.
In this blog, we will enumerate some of the design trends that remain timeless, and explain the visual concepts for each trend, and provide examples of custom box designs following said trend. This will ensure that your brand and product get the attention of your target market.
Here are the three timeless design trends to follow:
1. Less is more! Go minimalistic.
One of the few design trends that will never get old is minimalism. The “less is more” approach can keep the message concise and the branding easy on the eyes. It helps consumers quickly focus on the details that matter to them. Fewer graphics and design elements will always make the key selling points of the product.
2. Get nostalgic by going vintage!
The vintage look is undoubtedly one of the strongest and timeless design trends for custom boxes. A look that becomes a brand touchstone for generations, creating an iconic package like the Coca Cola bottle or the Crayola crayon box, makes a tremendous change on the brand building and, it can be used in the next few decades.
Once a custom box is designed with vintage feel, it can automatically create a sense of history, giving the impression that your company has lasted long enough and is already established.
3. Go back to your roots thru story-telling.
Communicating to your customers through a story that they can connect with on a more personal and human level is important as well. For example, narrating how your company got started from humble beginnings and became a pioneer in the industry is a way to pull people’s heart strings. You can incorporate design elements in your packaging that can explain your origin story.
Conclusion
Desires, needs, and values don’t change as much as people think over the years. Beyond everything else, these packages will always tap into timeless values and themes mentioned above. Iconic packaging touches something deeper for the target market and staying up to date on these timeless design trends can be the key to your brand’s success. Tap into those in a by incorporating one of the three ideas for timeless design trends and you might be able to create a package design that is well loved by many generations!
Cr8tive Boxes and Labels can help your brand have that timeless custom box design. We can help you with the right packaging design through the use of various packaging solutions such as customized boxes, labels, stickers, hang tags, sleeves, to paper bags.