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How Does Packaging Affect Consumers?

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If you have always used just the default brown boxes, then you may be missing out on a perfect marketing opportunity. With a lot of competition around, there is always something to be gained with extra amazing product packaging. Other than the obvious that packaging can help protect products while in transit and attract new buyers, how else packaging affect consumers?

The key to great customer experience is making sure you are present in many customer touchpoints from purchasing to the moment the product arrives at their doorstep. Customers like developing an emotional attachment to specific brands. Making the most out of this opportunity is a good way to ensure they become repeat customers.

Here are some ways packaging can affect consumers and what you can do about it.

Influence Buying Decisions

About one-third of customer purchase decisions are based on packaging. This is why making sure the design is eye-catching is extremely vital as it builds their first impression.

The designs should create a ripple effect that would allow new customers to come in. When items are lined up on shelves, the ones that draw customer attention are usually the ones designed well.

Moreover, color in design can have an effect on the shopping behaviors of customers. Products such as snacks geared for children are usually colorful while those for adults have more muted colors to depict something more serious.

Brand Association

Customers often associate a brand’s image with its packaging. An example is when technology products or gadgets come in unique packaging to emphasize forwardness and innovation. The brand image one has is important in this aspect but it should also serve to differentiate itself from its competitors.

Secure Packaging

On a more literal aspect, packaging can help assure the customer their product is secure. A packaging that is both sturdy and secure can prevent the customer from breakage or other damage while in transit. This can help avoid costly product returns and help establish an image of quality from a customer’s perspective.

If you are a company that wants to target a market that is environmentally conscious then maybe sustainable packaging is something you want to look into. This will help reinforce that feeling to your customers but it should be an authentic effort as to not create distrust in customers.

Show of Quality

Packaging can display a lot of things such as a product’s integrity, legitimacy, and quality. It would be helpful to think in reverse and imagine a product they imagine is high quality and picture it in a plain paper bag. This would lead you to question its quality among others and lead to choosing another product to purchase instead. Good product packaging can be really appealing for customers as it can display its value proposition visually as well. This can lead to better sales for your company.

Informs Your Buyers

Your buyers can be more appreciative when you display messages or other necessary product information such as facts. Information that is not only precise but also trustworthy and can provide them with more awareness can make your customers feel more confident about their purchase.

Offsets Price

Customers wouldn’t mind spending a little extra on a product that looks good or presented well. While you would have to shell out more money to get your product great packaging, you may find it pays off if it is designed well and appeals to the tastes of your customers, and aligns with their values and beliefs.

At the end of the day, good packaging can help improve your sales. If you don’t have one yet for your product, now is the best time to reconsider. We, at Cr8tive Boxes + Labels, can provide you with any packaging solutions that you need. From accessory boxesrejuvenating boxeslip tint boxesfood boxesperfume boxespharmaceutical boxessoap boxescorrugated boxpaper bagshangtags to sticker labels.

We recognize the importance of great and quality packaging to a brand’s success. Let us help you reach your business goals and in making a great customer experience. Know more about us, or request a quote now

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